Fluctuations in search ranking are almost always inevitable. This is especially true as search engines such as Google frequently roll out real-time algorithm updates. This doesn’t only sometimes cause algorithmic penalties, but it also causes search rankings to head into the wrong direction.
The good news is there are a couple of easy things you can do to stop your site from making a nosedive?
Here are some easy ways you can do to prevent your site ranking from dropping:
Review the ABCs of your website
Make sure your site is not lacking the basic essentials of a successful website. It should:
- Effectively represent your company and its objectives
- Have a clear call-to-action
- Have a structure that’s easy to navigate
- Give you access to statistics that guide you in making marketing decisions
(Click on the link below to read the entire article:)