Technical SEO Issues That Hold Back Content

Content marketing delivers the real value of your website to the users! While content is the heart of everything, failure to properly audit and resolve technical SEO concerns may put your website in danger and disconnect the content efforts of bringing engaging benefits.

If content fails, questions like why do this site rank higher than me or why can’t I get organic traffic or any rankings will keep coming up.

So here are some Technical SEO tips that will resolve your Content Marketing Issues: 

  • If content is not on the main site’s directory,  then Google won’t treat it as part of your site. Whatever you have posted on the subdomain, or whatever link it will acquire will not be passed on to the main site and vice versa. Having enough content on the page is not only an important ranking factor, but it is also going to be worthy of your audience’ time when they visit these pages. Write some good content and show off your brand!
  • Internal links have been proven to be the best way to get Google to crawl your content so make sure that relevant links are on your target pages or “hot” pages. Also, ensure that you include hot links on cold pages to pass equity on those page.
  •  If your website has lots of pages or URLs to crawl, it might get exhausted and reach its limit crawling those pages; and won’t be able to see the new content that you upload anymore until it decides to return at a future date.
  • If your website doesn’t have any web authority, it would be very difficult to make it rank even if you have great content.

SEO STRATEGIES THAT WORK

Most businesses already understand the basic concept of  SEO or Search Engine Optimization and its importance,  but going beyond the incremental growth would require a sound set of strategies that will set you apart from your competitors.

Let us make a strategy plan

First, make a List of Keywords. Since it is the heart of SEO, selecting the right ones can make or break your SEO strategy.

Optimize Multiple Target Pages. That is why, for websites to rank in search engines, it’s better to have multiple web pages tailored to specific keywords or phrases because getting one page to rank for a handful of keywords is next to impossible.  It is essential to go beyond and identify the more relevant keywords as these will deliver more organic traffic faster but would require less effort compared to the other competitive keywords.

How Facebook Ads Help E-commerce Businesses

How far will a traditional brick and mortar store get you your sales targets and business growth? In this highly digital world, business owners and entrepreneurs are flocking toward the internet to develop a solid E-commerce marketing strategy to start pulling in target markets, convert sales and increase return-on-investment (ROI).

Do you agree that Facebook is the world’s largest online shopping mall? The biggest social media channel represents an enormous potential market for your social networking efforts. Actively promoting an online store using Facebook advertising will best draw attention to your E-commerce business. Zephoria shows an estimated 1.86 billion monthly active Facebook users worldwide. Switching into an E-commerce business seems like a well-sound plan. With ample of competition in the online retail or online shopping, don’t miss the opportunity to stand out from the crowd and pull in a significant number of online shoppers.

Facebook ads help E-commerce businesses increase traffic, get more conversions and repeat sales from previous customers. Here’s how:

  1.  Custom Audience and Lookalike Audience

Upload your existing customer’s email addresses to create a custom audience. Facebook will then use the email list to look for users who used the same email addresses to set up their Facebook account. By doing so, you can target your marketing ads to an audience who shows interest in buying your products or services. Another Facebook tool to help you discover new customers is Lookalike Audience. Lookalike Audience matches interests and demographics of users who have similar profile data with your existing customers. This method increases your leads and increases the number of likes on your Facebook business page.

5 Essential Tips for a SEO-Friendly Domain Transfer

Admittedly, moving your domain to a new one can have an adverse impact on your SEO rankings. Why, you might ask? Because rankings are based not just on the page level metrics but also on the domain level metrics so touching or moving the domain basically resets your metrics back to zero. Below are some tips to somehow minimize the negative SEO Orange County impact of domain transfer:

 

Inventory. Jot down all the pages on your current site. This is essential when you create the 301 redirects which will allow the channeling of the traffic from your old site to your new one. The 301 redirect is considered to be the most efficient and SEO-friendly method of webpage redirection.

 

Holding Page. Creating a holding page will let Google know that you own the domain and you are in the process of building the new site. This is also especially helpful in link building because you are trying to establish domain authority even before the site is completely launched.

 

Broken Links. Before making the site “live,” be sure to check for broken links and all the existing ones are working properly. If they are, then it’s time to show the world wide web your new site.

Secrets To Local SEO Success

There are many misconceptions amongst businesses and marketers alike regarding strategies, tactics, and result measurements when a local SEO campaign is initiated. Fortunately, learning the secrets to achieving SEO success for small businesses doesn’t have to consume a lot of your hours.

The best approach to SEO is with the mindset of not playing games with Google, but using a white-hat, holistic optimization. Practice what will help make your site stand the test of time. If you’re looking for secrets and best techniques to dominate in the local SEO Orange County rankings and maximize your online visibility, read on!

 

One of the key features of a Local SEO would be citations.  Having a STRONG CITATION PROFILE would be a great opportunity to outperform your local competition.  So if you have not invested your time into getting yourself listed on your industry and city citation page listings, do it now!

 

How to do it? Spend time researching for common keywords used in your industry and location; recognize the organic results for business listing sites that showed up; and then reach out to them to get your business listed.

 

As soon as you have all the data, keep your CITATIONS CONSISTENT AND UP-TO-DATE! Use the same structure and information in your listing to avoid confusing Google.

 

ENCOURAGE REVIEWS. Reviews are already part of the Internet especially online business sites nowadays.  Almost 90 percent of people say online reviews influence their purchase decisions. It works wonders for both your local visibility and at the same time, it increases sales conversions.

 

Encourage users or customers to leave reviews. It increases your visibility in search engines locally. Do not forget to thank users for their feedback and motivate them to use your brand again in the future. In connection to that, make sure that the process of securing reviews from customers is simple and easy to understand.

 

Read more here: http://www.drivetrafficmedia.com/secrets-to-local-seo-success/