Category Archives: Uncategorized

Links: Relevance Versus Authority

Business owners who want to pursue online growth can’t pass up organic marketing as a channel. Based on a study conducted by BrightEdge, organic SEO Orange County directs the majority of online traffic while links drive rankings in organic search. So, if a search is paramount to your online business then so are links. Links are success indicators of a successful online marketing campaign.

 

But not every link had the same value nor are they created equal. Which is important then, relevance or authority? Link builders always consider these two metrics as these are part of the overall evaluation of a specific link. In an online world, authoritative and highly relevant links are what we usually seek and secure for our sites. The answer to the question whether to choose between relevance and authority is quite difficult. Beginner link builders find it very challenging to pick which of the two metrics to consider as they begin the challenging process of securing links.

 

As a business owner what would you choose? Would you rather have a high-authority link with low relevance or a highly relevant link with low authority? Here are some of the hypothetical and valuable insights shared by the link builder experts.

Relevance vs. Authority

 

    1. Highly relevant links improve SEO rankings.

 

    1. Highly relevant link receives a greater amount of traffic compared to a page with high authority link.

 

  1. More relevant links increase the chances of opening doors to targeted audiences to browse your site.

How to Maximize Your ROI in Content Marketing

How do you stand out? Use content! According to surveys, content marketing is considered the 4th among all ROI-generating strategies in the marketing industry. The question is, are you going to settle for a positive reception of your content? Of course not! You want to maximize your ROI.

Defining the strategy and KPI’s of your SEO Orange County content marketing ROI depends on two dimensions: Your ultimate results i.e. traffic and lead conversion and Your overall input as the business owner.

Here are the following tips to apply to significantly maximize your ROI in content marketing and build your connection with the target audience:

  • Be efficient by writing down your strategy/ies, define your goals,  and assign clear roles to everyone involved.
  • Use automation like social media scheduler on your content marketing when needed.
  • You have to have an understanding of your market and the purpose of your content.
  • Define whether you need to engage with the same group on the market or attract a newer one.
  • People expect to be entertained, that they will be told stories, that they will be provided solutions and be given experiences when they read so make sure you write content with any of these goals in mind.
  • Campaigns are ensured to connect across various channels if you leverage on owned, earned and paid approach. To further level up your organic search and business performance to you need to adopt a consumer-centric approach.  This is a kind of approach wherein even if you create less content; you are ensured that whatever content you create can influence and will live across channels.
  • Read more here: https://www.drivetrafficmedia.com/maximize-roi-content-marketing/

How to Optimize Images To Benefit SEO

Website design for business needs clear, engaging, interesting and appealing images to add compelling visuals and help pull in organic traffic via search engine image results. But to get loads of extra traffic, it is recommended that you properly optimize your images for SEO.

 

First and foremost, choose the right image. Choosing excellent quality images should be your primary focus partnered with good resolution, correct aspect ratio and size appropriate and visible across various devices. Unappealing and irrelevant images will put your efforts to waste.

 

Whatever your business is, if you have a website, images is one of the tools for an eye-catching design, not to mention its role in your SEO efforts. Optimized images will help your website rank in local search queries and make them appear in search engine results page (SERPs) for you to get more website visitors.

Size of the Image File

Consider first the size of the image file. Website visitors are expecting fast-loading images or image once they click a certain web page. If images don’t load quickly, it affects the users’ experience giving them a bad impression of your website and therefore will transmit an unfavorable signal to Google. Take note that Google considers website load speed as a ranking factor. Make the right dimension when you create your image file. Compress the image if it the dimension is big, but you want the storage space to be small. Do not manipulate it. Compressing the image means the image retains a quality appearance when the file size is reduced.

Name of the Image File

Optimizing images for the web requires a simple but descriptive file name just like any digital file. This gives the search engines the opportunity to know your image belongs to an individual service or product and location.

Alternative Text (Alt Text) and Anchor Text

Let’s admit it, search engines are getting smarter with technical stuff, but they are not particularly good yet at seeing an image and identifying its content. Help describe the nature of the image by embedding “alt text” in your image. Adding a local modifier and keyword to the alternative text of an image help the search engines to understand its relevance and can better link the image with your content.

The links pointing to the image refers to the Anchor Text. It’s the web page that represents the media file of the image. Get ranked using relevant keywords found on a web page of the image file.

Read more here: https://www.drivetrafficmedia.com/how-to-optimize-images-to-benefit-seo/

Technical SEO Issues That Hold Back Content

Content marketing delivers the real value of your website to the users! While content is the heart of everything, failure to properly audit and resolve technical SEO concerns may put your website in danger and disconnect the content efforts of bringing engaging benefits.

If content fails, questions like why do this site rank higher than me or why can’t I get organic traffic or any rankings will keep coming up.

So here are some Technical SEO tips that will resolve your Content Marketing Issues: 

  • If content is not on the main site’s directory,  then Google won’t treat it as part of your site. Whatever you have posted on the subdomain, or whatever link it will acquire will not be passed on to the main site and vice versa. Having enough content on the page is not only an important ranking factor, but it is also going to be worthy of your audience’ time when they visit these pages. Write some good content and show off your brand!
  • Internal links have been proven to be the best way to get Google to crawl your content so make sure that relevant links are on your target pages or “hot” pages. Also, ensure that you include hot links on cold pages to pass equity on those page.
  •  If your website has lots of pages or URLs to crawl, it might get exhausted and reach its limit crawling those pages; and won’t be able to see the new content that you upload anymore until it decides to return at a future date.
  • If your website doesn’t have any web authority, it would be very difficult to make it rank even if you have great content.

SEO STRATEGIES THAT WORK

Most businesses already understand the basic concept of  SEO or Search Engine Optimization and its importance,  but going beyond the incremental growth would require a sound set of strategies that will set you apart from your competitors.

Let us make a strategy plan

First, make a List of Keywords. Since it is the heart of SEO, selecting the right ones can make or break your SEO strategy.

Optimize Multiple Target Pages. That is why, for websites to rank in search engines, it’s better to have multiple web pages tailored to specific keywords or phrases because getting one page to rank for a handful of keywords is next to impossible.  It is essential to go beyond and identify the more relevant keywords as these will deliver more organic traffic faster but would require less effort compared to the other competitive keywords.

How Facebook Ads Help E-commerce Businesses

How far will a traditional brick and mortar store get you your sales targets and business growth? In this highly digital world, business owners and entrepreneurs are flocking toward the internet to develop a solid E-commerce marketing strategy to start pulling in target markets, convert sales and increase return-on-investment (ROI).

Do you agree that Facebook is the world’s largest online shopping mall? The biggest social media channel represents an enormous potential market for your social networking efforts. Actively promoting an online store using Facebook advertising will best draw attention to your E-commerce business. Zephoria shows an estimated 1.86 billion monthly active Facebook users worldwide. Switching into an E-commerce business seems like a well-sound plan. With ample of competition in the online retail or online shopping, don’t miss the opportunity to stand out from the crowd and pull in a significant number of online shoppers.

Facebook ads help E-commerce businesses increase traffic, get more conversions and repeat sales from previous customers. Here’s how:

  1.  Custom Audience and Lookalike Audience

Upload your existing customer’s email addresses to create a custom audience. Facebook will then use the email list to look for users who used the same email addresses to set up their Facebook account. By doing so, you can target your marketing ads to an audience who shows interest in buying your products or services. Another Facebook tool to help you discover new customers is Lookalike Audience. Lookalike Audience matches interests and demographics of users who have similar profile data with your existing customers. This method increases your leads and increases the number of likes on your Facebook business page.

5 Essential Tips for a SEO-Friendly Domain Transfer

Admittedly, moving your domain to a new one can have an adverse impact on your SEO rankings. Why, you might ask? Because rankings are based not just on the page level metrics but also on the domain level metrics so touching or moving the domain basically resets your metrics back to zero. Below are some tips to somehow minimize the negative SEO Orange County impact of domain transfer:

 

Inventory. Jot down all the pages on your current site. This is essential when you create the 301 redirects which will allow the channeling of the traffic from your old site to your new one. The 301 redirect is considered to be the most efficient and SEO-friendly method of webpage redirection.

 

Holding Page. Creating a holding page will let Google know that you own the domain and you are in the process of building the new site. This is also especially helpful in link building because you are trying to establish domain authority even before the site is completely launched.

 

Broken Links. Before making the site “live,” be sure to check for broken links and all the existing ones are working properly. If they are, then it’s time to show the world wide web your new site.