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Remarketing: What Is It and How Does it Work?

Customers are very important such that the success of a business depends largely on them. If you own a business, it just makes sense to find more strategies that would get you more visitors in your physical store or, perhaps, drive more traffic online.

The next question will be, “How do you attract new customers?”

In this article, we’ll focus on one of the most effective sales and advertising strategy used by businesses today. It’s called remarketing.

What is remarketing?

In a nutshell, remarketing is a technique that several online businesses use to connect or to maintain contact with customers who have expressed interest in their business. For example, customers, who have previously visited a pet shop’s website, will continue seeing the pet shop’s ads even after they’ve left the site.

How does remarketing work?

Once a customer opens a company’s website, his browser will acquire a small piece of information called cookie. The cookie ID is added to the company’s remarketing list. Depending on the criteria created by the company, this remarketing cookie makes browsers display a company’s ads more frequently.

Before a remarketing campaign becomes active, a minimum number of 100 cookie ids on each remarketing list should be met.

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Get Your Content Noticed: Repurposing Strategies That Work

What could be more exciting than to grab the huge opportunity to reach your customers regardless of where they are right now through online marketing?

 

How, you may ask. Simple! Bring them back to your site in the form of massive traffic and sales! The Internet changes every second and now is the chance to maximize your content marketing through the implementation of content repurposing strategies on various social media platforms.

 

What does repurposing content mean? It means you have to reinvent your content (neither reuse nor recycle an old piece of content) but maintain the integrity of the original one. Repurposing content has to be useful, creative, and compelling.

 

Why Is It Important to Repurpose Content? As a busy business owner, why would you spend too much time writing an entirely new content? Content repurposing is good for SEO…it allows you to imagine, use new ideas and unlimited marketing strategies with your most favorite content, present it with a different style and spring it into action to get more sales. Attract and encourage target audience using multiple mediums, and increase customer retention as you spread your message in different formats where they most engage.

 

How Do You Repurpose Content?

  1. Repurpose Your Most Popular Written Content

So, which content is worth repurposing? Take a look at your previous post and determine the most traffic it brought in over the last year. Replace old facts and remove irrelevant information. Update examples and review related links before sharing your newly repurpose content multiple times on various marketing channels like Facebook or Twitter.

Effective Ways To Manage Your Business’ Online Reputation

Managing a business about a decade ago is quite different as to how it’s being done now. Before, you can easily make up to your customer’s dissatisfaction by either talking to them personally or via the phone. But now, customers can leave reviews online for the entire world to see which can easily put your company’s name in jeopardy.

With the emergence of social media, it’s never easy to keep your business spotless. This means you have to double your efforts and make sure people only have the good things to say about your business.

We want to make sure you’ll be alright so here are a few things you can do to repair or strengthen your online reputation:

Don’t ever argue with a customer online

This is almost a no-brainer. Sad to say, it’s really easy to see yourself or your staff arguing with a difficult customer. Whether or not your customer is wrong, always make them feel special. Don’t let negative emotions take over you. If you’re too mad that you need to walk away from your keyboard, do so.

Identify negative content and attempt to remove them

An independent marketing research has found out that company owners, who have negative feedback on the first page of search results pages, are at risk of losing about 20% of their business. What’s worse is their losses get even higher as they receive more negative reviews. Therefore, it’s a must to deal with negative feedback. At times, you may need to use your customer service skills in appealing to a customer to remove his or her bad review. If this attempt is unsuccessful, then you have no choice but to bury the negative reviews with positive ones.

Also make a name for yourself, not just for your business

Without a doubt, taking care of your business reputation is essential. However, do take note that your work doesn’t end inside the premise of your company. Wherever you go, maintain a good public profile that matches your business philosophy. Be consistent across the board.

Digital Marketing Concepts That Can Elevate Your Business

For a marketing program to work, it should include special ingredients such as good strategies, realistic goals, and a wisely targeted audience. You need not be a marketing guru to become successful. You simply have to listen to the voice of the experts and not take for granted the opinions of your customers.

Here are some ways you can elevate your Internet marketingprograms:

Make the most out of the misfit advantage

Don’t be afraid to explore new things and unleash your creative side. A lot of times, it’s the misfit that gets noticed more easily. Show the world what you’ve got.

Supercharge by doing less

A huge majority of visitors online don’t spend much time on websites. You, therefore, need to come up with some short, yet high-quality article, video, or infographics. That way, the chance your readers will get back to your site will be a lot higher.

Engage your community

It’s very easy to overwhelm customers with tons of information. You can establish trust in advertising by asking them to participate in marketing campaigns. Engage your readers by posting content that’s fun, educational, and creative.

Improve customer experience by being authentic

There are two things that effectively connect customers to brands: purpose and authenticity. Enhance customer experience by organizing your insights based on their questions, actions, and feelings. Also, invest in your brand so it can make a human influence.

Why SEO Is Important For Foundations and Charities

Your website is the destination for your potential and current customers because this is where they can obtain the information they want and need to know about you and your business.

While SEO is always changing, there are two difficult questions typically facing Charities or Foundation: why should I worry about SEO, and how do I go about optimizing my website?

Below are some reasons why every charity or non-profit organization should engage in SEO:

1. It does increase awareness. SEO is often considered to be the window to the charity website’s world. An SEO company can help drive traffic and will give people the chance to see for themselves what your foundation or charity is doing. They will shows what your charity does, and at the same time, help engage with your supporters or donors for you to easily raise funds.

2. The key strategic goal of most foundations is to raise money to support their service. SEO is a great way to drive visitors or potential benefactors to your online donation page. Relatively, if the goal is to get more people to donate, then you must understand that you need to provide a high level of engagement.

3. New Supporters. If most of your search traffic is branded, it will show up to the people who already know about you as they’re already your possible supporters. But what about those who do general searches for issues relevant to your cause? SEO can get you seen by potential new volunteers, donors or fundraisers as long as your website is optimized with the proper search terms or phrases. This is where an SEO company can help as they can look for high volume keywords and use those on the target pages of your website.

Clever Ways to Monetize on Instagram

The world’s popular photo-sharing app, Instagram, is getting exciting. Whether you are working on your personal account or growing an e-commerce site, Instagram can bring in more people into your world to increase engagement, build a massive brand following and rocket your chances for a sale. Like any social media network, Instagram has proven how strong it is to build massive followers and to help establish brand visibility and awareness most especially for e-commerce businesses. If used effectively, this visual advertising channel can make your brand stand out from the rest of the competition.

Here is the list of clever ways to build a huge audience and monetize Instagram:

  1. Hashtags (#)

A maximum of 30 hashtags per post is allowed on Instagram. The right hashtags can make it easier for people to find your photos and expose it to a large and targeted audience. Research and record hashtags relevant to your business brands just like the way you do keyword research for a blog content. Engage your current audience and entice new ones with interesting and compelling photos of your brand. Don’t forget, sharing images related to your business brand can draw in more audience too!

  1. Filters

Images can be fun with filters. Not only that, choosing the right filter can drive more views and engagement compared to unfiltered ones. With the right photos and choice of filters, Instagram will lead you to long-term engagement, likes, new interested followers and multiplied sales.

  1. Post consistently at the Right Time

Instagram accounts with an average of a 2-3 post a day tend to have the highest number of fans. The key? Post often on the best times of the day and the best days of the week to get the best results. Posts that are shared on a regular basis tend to pick up good engagement and have a tendency to appear on top of your follower’s feeds.

 

Read more here: https://www.drivetrafficmedia.com/clever-ways-monetize-instagram/