All posts by drivetrafficmediablog

SEO and social media man; CEO of Drive Traffic Media- an internet marketing company.

Things You Can Do If Your Site Ranking Has Dropped

An SEO company can help you stay on top of the SERPs

Fluctuations in search ranking are almost always inevitable. This is especially true as search engines such as Google frequently roll out real-time algorithm updates. This doesn’t only sometimes cause algorithmic penalties, but it also causes search rankings to head into the wrong direction.

The good news is there are a couple of easy things you can do to stop your site from making a nosedive?

Here are some easy ways you can do to prevent your site ranking from dropping:

Review the ABCs of your website

Make sure your site is not lacking the basic essentials of a successful website. It should:

  • Effectively represent your company and its objectives
  • Have a clear call-to-action
  • Have a structure that’s easy to navigate
  • Give you access to statistics that guide you in making marketing decisions

(Click on the link below to read the entire article:)

https://www.drivetrafficmedia.com/things-you-can-do-if-your-site-ranking-has-dropped/

Why SEO Is Important For Foundations and Charities

Your website is the destination for your potential and current customers because this is where they can obtain the information they want and need to know about you and your business.

While SEO is always changing, there are two difficult questions typically facing Charities or Foundation: why should I worry about SEO, and how do I go about optimizing my website?

Below are some reasons why every charity or non-profit organization should engage in SEO:

1. It does increase awareness. SEO is often considered to be the window to the charity website’s world. An SEO company can help drive traffic and will give people the chance to see for themselves what your foundation or charity is doing. They will shows what your charity does, and at the same time, help engage with your supporters or donors for you to easily raise funds.

2. The key strategic goal of most foundations is to raise money to support their service. SEO is a great way to drive visitors or potential benefactors to your online donation page. Relatively, if the goal is to get more people to donate, then you must understand that you need to provide a high level of engagement.

3. New Supporters. If most of your search traffic is branded, it will show up to the people who already know about you as they’re already your possible supporters. But what about those who do general searches for issues relevant to your cause? SEO can get you seen by potential new volunteers, donors or fundraisers as long as your website is optimized with the proper search terms or phrases. This is where an SEO company can help as they can look for high volume keywords and use those on the target pages of your website.

Clever Ways to Monetize on Instagram

The world’s popular photo-sharing app, Instagram, is getting exciting. Whether you are working on your personal account or growing an e-commerce site, Instagram can bring in more people into your world to increase engagement, build a massive brand following and rocket your chances for a sale. Like any social media network, Instagram has proven how strong it is to build massive followers and to help establish brand visibility and awareness most especially for e-commerce businesses. If used effectively, this visual advertising channel can make your brand stand out from the rest of the competition.

Here is the list of clever ways to build a huge audience and monetize Instagram:

  1. Hashtags (#)

A maximum of 30 hashtags per post is allowed on Instagram. The right hashtags can make it easier for people to find your photos and expose it to a large and targeted audience. Research and record hashtags relevant to your business brands just like the way you do keyword research for a blog content. Engage your current audience and entice new ones with interesting and compelling photos of your brand. Don’t forget, sharing images related to your business brand can draw in more audience too!

  1. Filters

Images can be fun with filters. Not only that, choosing the right filter can drive more views and engagement compared to unfiltered ones. With the right photos and choice of filters, Instagram will lead you to long-term engagement, likes, new interested followers and multiplied sales.

  1. Post consistently at the Right Time

Instagram accounts with an average of a 2-3 post a day tend to have the highest number of fans. The key? Post often on the best times of the day and the best days of the week to get the best results. Posts that are shared on a regular basis tend to pick up good engagement and have a tendency to appear on top of your follower’s feeds.

 

Read more here: https://www.drivetrafficmedia.com/clever-ways-monetize-instagram/

Why SEO and UX Should Work Together

The fast-paced evolution of technology and the internet have changed the way how online customers want from a website. The expectations of online shoppers have changed dramatically over this past few years. No one knew what online searchers wanted or what to expect when the internet is just starting. However, being online for a long time now makes customers smarter, and they know exactly what they want from a website.

Because of this, search engines have been optimized to interpret and display information around the users’ search experience. The evolving online environment has shaped how online customers interact with content.

How do Online Interactions Happen?

SEO is about making your site better for customers. It is mainly focused on technical and creative elements of a website and usually looks to increase awareness in search engines, improve rankings and drive traffic to your business site.

UX is mainly focused on website’s usability and accessibility, and engaging customers once they reach your site. SEO and UX need to work hand in hand and focus on the intent of online users to maximize conversions and drive more sales. Both should focus on delivering great customer experience to drive more qualified leads.

Links: Relevance Versus Authority

Business owners who want to pursue online growth can’t pass up organic marketing as a channel. Based on a study conducted by BrightEdge, organic SEO Orange County directs the majority of online traffic while links drive rankings in organic search. So, if a search is paramount to your online business then so are links. Links are success indicators of a successful online marketing campaign.

 

But not every link had the same value nor are they created equal. Which is important then, relevance or authority? Link builders always consider these two metrics as these are part of the overall evaluation of a specific link. In an online world, authoritative and highly relevant links are what we usually seek and secure for our sites. The answer to the question whether to choose between relevance and authority is quite difficult. Beginner link builders find it very challenging to pick which of the two metrics to consider as they begin the challenging process of securing links.

 

As a business owner what would you choose? Would you rather have a high-authority link with low relevance or a highly relevant link with low authority? Here are some of the hypothetical and valuable insights shared by the link builder experts.

Relevance vs. Authority

 

    1. Highly relevant links improve SEO rankings.

 

    1. Highly relevant link receives a greater amount of traffic compared to a page with high authority link.

 

  1. More relevant links increase the chances of opening doors to targeted audiences to browse your site.

How to Maximize Your ROI in Content Marketing

How do you stand out? Use content! According to surveys, content marketing is considered the 4th among all ROI-generating strategies in the marketing industry. The question is, are you going to settle for a positive reception of your content? Of course not! You want to maximize your ROI.

Defining the strategy and KPI’s of your SEO Orange County content marketing ROI depends on two dimensions: Your ultimate results i.e. traffic and lead conversion and Your overall input as the business owner.

Here are the following tips to apply to significantly maximize your ROI in content marketing and build your connection with the target audience:

  • Be efficient by writing down your strategy/ies, define your goals,  and assign clear roles to everyone involved.
  • Use automation like social media scheduler on your content marketing when needed.
  • You have to have an understanding of your market and the purpose of your content.
  • Define whether you need to engage with the same group on the market or attract a newer one.
  • People expect to be entertained, that they will be told stories, that they will be provided solutions and be given experiences when they read so make sure you write content with any of these goals in mind.
  • Campaigns are ensured to connect across various channels if you leverage on owned, earned and paid approach. To further level up your organic search and business performance to you need to adopt a consumer-centric approach.  This is a kind of approach wherein even if you create less content; you are ensured that whatever content you create can influence and will live across channels.
  • Read more here: https://www.drivetrafficmedia.com/maximize-roi-content-marketing/

How to Optimize Images To Benefit SEO

Website design for business needs clear, engaging, interesting and appealing images to add compelling visuals and help pull in organic traffic via search engine image results. But to get loads of extra traffic, it is recommended that you properly optimize your images for SEO.

 

First and foremost, choose the right image. Choosing excellent quality images should be your primary focus partnered with good resolution, correct aspect ratio and size appropriate and visible across various devices. Unappealing and irrelevant images will put your efforts to waste.

 

Whatever your business is, if you have a website, images is one of the tools for an eye-catching design, not to mention its role in your SEO efforts. Optimized images will help your website rank in local search queries and make them appear in search engine results page (SERPs) for you to get more website visitors.

Size of the Image File

Consider first the size of the image file. Website visitors are expecting fast-loading images or image once they click a certain web page. If images don’t load quickly, it affects the users’ experience giving them a bad impression of your website and therefore will transmit an unfavorable signal to Google. Take note that Google considers website load speed as a ranking factor. Make the right dimension when you create your image file. Compress the image if it the dimension is big, but you want the storage space to be small. Do not manipulate it. Compressing the image means the image retains a quality appearance when the file size is reduced.

Name of the Image File

Optimizing images for the web requires a simple but descriptive file name just like any digital file. This gives the search engines the opportunity to know your image belongs to an individual service or product and location.

Alternative Text (Alt Text) and Anchor Text

Let’s admit it, search engines are getting smarter with technical stuff, but they are not particularly good yet at seeing an image and identifying its content. Help describe the nature of the image by embedding “alt text” in your image. Adding a local modifier and keyword to the alternative text of an image help the search engines to understand its relevance and can better link the image with your content.

The links pointing to the image refers to the Anchor Text. It’s the web page that represents the media file of the image. Get ranked using relevant keywords found on a web page of the image file.

Read more here: https://www.drivetrafficmedia.com/how-to-optimize-images-to-benefit-seo/