How To Implement An SEO Strategy That Works

If you’re looking to keep your SEO sharp, the odds are that you already know that keeping up-to-date is important. But when strategizing SEO, businesses have an array of choices. How do you know where you should focus your attention? How can you maximize the financial impact of your investment, both of time and of money? Some SEO strategies have proven to be more powerful than others. Here are a few particularly excellent gambits:

Optimize For Mobile Customers

According to Forbes, more people than ever use their mobile devices to browse the internet. In fact, mobile devices are used more than desktops. The big search engines like Google have noticed this, and now they more heavily weight your mobile site. This means that any SEO strategy that doesn’t prioritize your mobile site and mobile content is leaving you behind.

Go Local

Another effect of the increase of mobile browsing/searching is that local optimization matters more than ever. If your customers are searching for “Orange County nail salons” on their phones, for example, and you’re optimized only for “nail salons,” your site might not show up on their search. A local SEO company is particularly useful in this regard: as it can help you think of and optimize for keywords that you might not know you need to use. Even if you do a fair amount of non-local business, make sure you are optimized for both local and national keywords.

Ask And Answer Questions To Optimize For Rich Answers

What’s a rich answer? It’s a small piece of text that a search engine will display in response to a query, rather than making the user click through to a website. For instance, if you search “what year did the Beatles break up?” you might be given a rich answer display of “1970” with a snippet of text from Wikipedia. Search engines don’t make up these answers, but rather lift them from quality sites. Asking relevant questions, and correctly and concisely answering them, can give your SEO a boost.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s