Remarketing: What Is It and How Does it Work?

Customers are very important such that the success of a business depends largely on them. If you own a business, it just makes sense to find more strategies that would get you more visitors in your physical store or, perhaps, drive more traffic online.

The next question will be, “How do you attract new customers?”

In this article, we’ll focus on one of the most effective sales and advertising strategy used by businesses today. It’s called remarketing.

What is remarketing?

In a nutshell, remarketing is a technique that several online businesses use to connect or to maintain contact with customers who have expressed interest in their business. For example, customers, who have previously visited a pet shop’s website, will continue seeing the pet shop’s ads even after they’ve left the site.

How does remarketing work?

Once a customer opens a company’s website, his browser will acquire a small piece of information called cookie. The cookie ID is added to the company’s remarketing list. Depending on the criteria created by the company, this remarketing cookie makes browsers display a company’s ads more frequently.

Before a remarketing campaign becomes active, a minimum number of 100 cookie ids on each remarketing list should be met.

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