Why SEO and UX Should Work Together

The fast-paced evolution of technology and the internet have changed the way how online customers want from a website. The expectations of online shoppers have changed dramatically over this past few years. No one knew what online searchers wanted or what to expect when the internet is just starting. However, being online for a long time now makes customers smarter, and they know exactly what they want from a website.

Because of this, search engines have been optimized to interpret and display information around the users’ search experience. The evolving online environment has shaped how online customers interact with content.

How do Online Interactions Happen?

SEO is about making your site better for customers. It is mainly focused on technical and creative elements of a website and usually looks to increase awareness in search engines, improve rankings and drive traffic to your business site.

UX is mainly focused on website’s usability and accessibility, and engaging customers once they reach your site. SEO and UX need to work hand in hand and focus on the intent of online users to maximize conversions and drive more sales. Both should focus on delivering great customer experience to drive more qualified leads.

Links: Relevance Versus Authority

Business owners who want to pursue online growth can’t pass up organic marketing as a channel. Based on a study conducted by BrightEdge, organic SEO Orange County directs the majority of online traffic while links drive rankings in organic search. So, if a search is paramount to your online business then so are links. Links are success indicators of a successful online marketing campaign.

 

But not every link had the same value nor are they created equal. Which is important then, relevance or authority? Link builders always consider these two metrics as these are part of the overall evaluation of a specific link. In an online world, authoritative and highly relevant links are what we usually seek and secure for our sites. The answer to the question whether to choose between relevance and authority is quite difficult. Beginner link builders find it very challenging to pick which of the two metrics to consider as they begin the challenging process of securing links.

 

As a business owner what would you choose? Would you rather have a high-authority link with low relevance or a highly relevant link with low authority? Here are some of the hypothetical and valuable insights shared by the link builder experts.

Relevance vs. Authority

 

    1. Highly relevant links improve SEO rankings.

 

    1. Highly relevant link receives a greater amount of traffic compared to a page with high authority link.

 

  1. More relevant links increase the chances of opening doors to targeted audiences to browse your site.