How far will a traditional brick and mortar store get you your sales targets and business growth? In this highly digital world, business owners and entrepreneurs are flocking toward the internet to develop a solid E-commerce marketing strategy to start pulling in target markets, convert sales and increase return-on-investment (ROI).
Do you agree that Facebook is the world’s largest online shopping mall? The biggest social media channel represents an enormous potential market for your social networking efforts. Actively promoting an online store using Facebook advertising will best draw attention to your E-commerce business. Zephoria shows an estimated 1.86 billion monthly active Facebook users worldwide. Switching into an E-commerce business seems like a well-sound plan. With ample of competition in the online retail or online shopping, don’t miss the opportunity to stand out from the crowd and pull in a significant number of online shoppers.
Facebook ads help E-commerce businesses increase traffic, get more conversions and repeat sales from previous customers. Here’s how:
Custom Audience and Lookalike Audience
Upload your existing customer’s email addresses to create a custom audience. Facebook will then use the email list to look for users who used the same email addresses to set up their Facebook account. By doing so, you can target your marketing ads to an audience who shows interest in buying your products or services. Another Facebook tool to help you discover new customers is Lookalike Audience. Lookalike Audience matches interests and demographics of users who have similar profile data with your existing customers. This method increases your leads and increases the number of likes on your Facebook business page.