5 Essential Tips for a SEO-Friendly Domain Transfer

Admittedly, moving your domain to a new one can have an adverse impact on your SEO rankings. Why, you might ask? Because rankings are based not just on the page level metrics but also on the domain level metrics so touching or moving the domain basically resets your metrics back to zero. Below are some tips to somehow minimize the negative SEO Orange County impact of domain transfer:

 

Inventory. Jot down all the pages on your current site. This is essential when you create the 301 redirects which will allow the channeling of the traffic from your old site to your new one. The 301 redirect is considered to be the most efficient and SEO-friendly method of webpage redirection.

 

Holding Page. Creating a holding page will let Google know that you own the domain and you are in the process of building the new site. This is also especially helpful in link building because you are trying to establish domain authority even before the site is completely launched.

 

Broken Links. Before making the site “live,” be sure to check for broken links and all the existing ones are working properly. If they are, then it’s time to show the world wide web your new site.

Secrets To Local SEO Success

There are many misconceptions amongst businesses and marketers alike regarding strategies, tactics, and result measurements when a local SEO campaign is initiated. Fortunately, learning the secrets to achieving SEO success for small businesses doesn’t have to consume a lot of your hours.

The best approach to SEO is with the mindset of not playing games with Google, but using a white-hat, holistic optimization. Practice what will help make your site stand the test of time. If you’re looking for secrets and best techniques to dominate in the local SEO Orange County rankings and maximize your online visibility, read on!

 

One of the key features of a Local SEO would be citations.  Having a STRONG CITATION PROFILE would be a great opportunity to outperform your local competition.  So if you have not invested your time into getting yourself listed on your industry and city citation page listings, do it now!

 

How to do it? Spend time researching for common keywords used in your industry and location; recognize the organic results for business listing sites that showed up; and then reach out to them to get your business listed.

 

As soon as you have all the data, keep your CITATIONS CONSISTENT AND UP-TO-DATE! Use the same structure and information in your listing to avoid confusing Google.

 

ENCOURAGE REVIEWS. Reviews are already part of the Internet especially online business sites nowadays.  Almost 90 percent of people say online reviews influence their purchase decisions. It works wonders for both your local visibility and at the same time, it increases sales conversions.

 

Encourage users or customers to leave reviews. It increases your visibility in search engines locally. Do not forget to thank users for their feedback and motivate them to use your brand again in the future. In connection to that, make sure that the process of securing reviews from customers is simple and easy to understand.

 

Read more here: http://www.drivetrafficmedia.com/secrets-to-local-seo-success/

Tips in Choosing A Web Designer or Web Design Agency

In this fast-paced internet and mobile world, the speed, the degree of efficiency, and user satisfaction which your website offers can make or break your business. Social and mobile web marketing has dramatically changed over this past few years, giving the consumers the power to choose different purchase channels. That is why choosing a website designer or a web design agency can either bring you more business or drive your target audience away.

Here are the things to remember in choosing the right web design agency:

Proof. Ask the web designer or web design agency Orange County to provide you proof of their capabilities like case studies, client testimonials or illustrated samples of how they go about a problem and how they deliver a solution with an example of a site with similar features and goals like yours. Check out the different sites they have designed to see if their style impress you. Verify with them if they know about search engine optimization and internet marketing.

Understanding of your industry’s market. As a business owner, making sure that the site is developed with internet marketing in mind is your top priority. It is your job to find the right agency or people to deliver your company’s message in a responsive, cross-channel, and multi-performance designed website. Therefore, it is a must that the web design agency understand the many challenges you are tackling with your business, and you understand their approach as well. You will be able to see if the web designer or agency fits the bill if they understand what you want to accomplish, if they establish brand awareness for your products or services, if they maintain your customer base or if they build up your conversion of sales or return-on-investment (ROI).

Read more here: http://www.drivetrafficmedia.com/tips-in-choosing-a-web-designer-or-web-design-agency/

5 Steps in Hiring the Best SEO Company

Search engine optimization is the art and science of using techniques to send signals to search engines that your site has useful, valuable, and relevant content that can be shared with others who search online for something similar.

As search engines remain productive in updating their algorithms and in providing a reliable end user experience, hiring an SEO company Orange County is considered a daunting task more than ever.

Here are the steps:

 

  1. Set proper goals. The first phase for any business when they start an online marketing campaign is to decide on what you really need.  It will make the process more intuitive and will allow you to have clear goals.  If you are not familiar with SEO, you may want to decide on other strategies where your ultimate goals to increase your sales is accomplished.

 

  1. Choose the best SEO company. If you have decided what you need from an SEO Company, it is now time to start looking around. Sit down with several companies that might be a good fit for your business and discuss the details you are looking for.  Most companies offer free consultations because that will showcase their work so try to take advantage of this offer.

 

  1. Know your agency’s background. Once you have decided, get you SEO company to tell their stories about how they started, their best and worst experiences with clients, and of course their core values. As you begin the process, you may also want to come up with the criteria that you want your SEO company to have.

When selecting an SEO Company, it would also be helpful to look and check what have they done and the results that they have produced. References from happy customers would be necessary as it will provide assurance that your SEO company can deliver what they have promised.

 

Read more here: http://www.drivetrafficmedia.com/5-steps-hiring-best-seo-company/

5 Powerful Benefits of SEO

You have heard about SEO, and you are somewhat convinced SEO works very well for different kinds of businesses. Did you ever wonder why it’s so powerful?

SEO Orange County allows you t connect with people searching for your product and service and eventually convert them into buyers and local customers.  As a business owner, it is important to promote your company and that SEO should be a part of that plan.

Let’s spotlight the role of  Search Engine Optimization in marketing and communicating.

  1. SEO  is not a  cost, but it is an investment with high returns. Think about lifting your rank to the top. It does increase sales without sacrificing your marketing costs but will potentially grow your profits over time.
  1. It could turn the spotlight on your sales. SEO is open seven days a week, available all year long, does not call in sick nor reports late to work but pulls in sales round the clock.
  1. SEO will stay and will never disappear. It will be around as long as there is the internet. It will continue to evolve so that your business can adapt the necessary SEO  techniques and methods to  maintain your rankings.

Read more here: http://www.drivetrafficmedia.com/5-powerful-benefits-seo/