Facebook Advertising can be tough, and it still gets tougher every day. Just like you, many advertisers take a swing at a new ad campaign every day when they realize a certain potential, hoping to finally hit the ball out of the park and win the game in social media ads marketing Orange County.
Sadly, that’s not the case with many. A lot of businesses still seem to be just throwing away money on Facebook and still find it difficult to create a successful ad.
So, here are some tweaks and approaches that might help you find your first successful Facebook Ad today.
Test, test, test! Never assume anything, rather test everything. Whatever your level of expertise is or how long you’ve been advertising on Facebook, always check both your ad’s design and its targeting. In creating a new campaign, it’s best to come up with at least four different designs with a variety of images and texts.
Target. Businesses have different customers with various needs, and in Facebook Ad Designs, you create buyer personas by focusing and addressing directly to a specific target customer.
Remove Fear from Buyers. Fear has been considered as the most important emotion in a purchase decision. Why? As humans, we have tendencies to resist buying products or signing up for services because it scares us to make wrong choices and lose money in the process.