Steps to Sizzle Your PPC Campaign

Pay per Click is recognized as an effective advertising campaign solution to get traffic to the website and increase conversion rate. On the other hand, some owners would consider this a risky campaign because of their limited understanding on how to set up and run it.


Goal Setting. The most challenging stage is to set goals for your campaign. Campaigns fail because owners and marketers alike do not put enough effort in the preliminary stages.

Take some opportunity to decide what you want to achieve and how you want to do it.  Take a look at the latest PPC trends and perform an initial analysis to help you define clear and measurable goals.

Choosing Keywords. Determining what keyword should go with your marketing campaign is the next step. Looking for potential keywords for your business, beginning with the most precise and relevant phrases for your niche or topic, is one of the most important steps to optimize your campaign.

Budget. In any project, budget settings come as the next essential step especially when there is plenty of keywords competition. However, if you have a tight budget turning PPC campaigns on and off based on the season(s) or a holiday would be a comprehensive strategy for maximizing your returns on investment (ROI).



How LinkedIn Helps You Get Leads Or a Better Job

Online job hunting has never been this easy. LinkedIn, the number one social media networking tool has undergone a new makeover that presents new features to make your network of connections grow faster. The availability to connect to hundreds of millions of professionals around the globe makes job hunting even easier. This evolution of digital landscape gives you the power to utilize LinkedIn to its full potential.

Play smart and increase the possibility of landing your dream job by making use of the new LinkedIn updates.

  1. Your LinkedIn profile is the page that describes you. The latest profile design aims to let you and other LinkedIn users experience easier navigation and options to making your looks more magnetic so that employers can easily discover you when they search for top rank candidates. Update your profile and start attracting your dream opportunity. Create an impressive and interesting look that would position you at the top of search results by adding media that would show the blown-out version of your project with your description to your experience section. Recent posts and activity are highlighted in the new design making your profile alluring to the eyes of job recruiters.
  1. The new messaging feature allows you to not only stay in touch with people you already know but the responses to InMail lets you respond instantly to people who contacts you whether or not you’re interested. Getting back to their messages is so much simpler that it leaves you no excuse not to respond. It is always free to send a message to your list of connections, but take note, reaching out to a stranger for free can be done by sending an invite and clicking the “Connect” button.

5 Ways To Improve Ranking Through Blogs

A blog can be a reliable source of informative, educational and entertaining content essential to each business. It has been utilized for years to improve SEO Orange County rankings and business visibility.

There are sufficient opportunity to boost your search engine rankings through blogging, and despite other practices that may have changed and developed, blogging as an SEO strategy prevails and will always be efficient.

Here are some ways to make your website rank better in Google through blogging:

Fresh and unique content always give the readers the reason to come back to your website again and again.  It also paves the way for Google to get back to your site to crawl and index your new pages.

Limit on focusing solely on keywords. Meaning the old days of getting strong rankings by just putting the main keyword in the title of your blog and repeatedly mentioning it on the content is over.

Remember, when you are targeting the wrong keywords, you are wasting your time. And there is no point of gaining traffic if it doesn’t convert!

The key is to focus on quality content that can provide useful information to your consumers. If you want to rank as number one,  create or write content that deserves it.

How to Respond to Negative Reviews

We live in a world where our society has a voice: we have the right to talk, take pictures, interact with others and create positive or negative buzz about experiences with businesses we patronize.

It is a reality that some people just want to complain. No matter how perfect your business is, regardless of how amazing your customer service is, you will still encounter less-than-complimentary reviews from time to time. Unfortunately,  negative feedback that you don’t deserve.  Don’t take it personally, though. The reviewer is only responding about their experience with your business just as they would with any other. It is definitely is not a reflection of you as a person.

Use these tips to handle negative comments and reviews the best way possible on Social Media like Yelp and Facebook:

  1. Always keep calm. Avoid a screaming virtual match even if the review is completely wrong.  It is expected for you to feel angry and even defeated, but you have to remain professional and remain above any negativity. If you think a review violates Yelp’s term of service, you can flag it for evaluation by their support team.
  1. The good thing about Yelp is that they give you the option to respond to a user either publicly, or privately.  After a  bad review,  it is a good idea to first upload a public reply and send the reviewer a private message separately. Personal greeting and an apology can supplement a thoughtful public response for everyone else. Through this, you can minimize the fallout from a bad review by being calm and considerate while still making an effort to show goodwill to the reviewer.

Tweaks To Become A Facebook Ad Pro

Facebook Advertising can be tough, and it still gets tougher every day.  Just like you,  many advertisers take a swing at a new ad campaign every day when they realize a certain potential,  hoping to finally hit the ball out of the park and win the game in social media ads marketing Orange County.

Sadly, that’s not the case with many. A lot of businesses still seem to be just throwing away money on Facebook and still find it difficult to create a successful ad.

So, here are some tweaks and approaches that might help you find your first successful Facebook Ad today.

Test, test, test! Never assume anything, rather test everything. Whatever your level of expertise is or how long you’ve been advertising on Facebook, always check both your ad’s design and its targeting. In creating a new campaign, it’s best to come up with at least four different designs with a variety of images and texts.

Target. Businesses have different customers with various needs, and in Facebook Ad Designs,  you create buyer personas by focusing and addressing directly to a specific target customer.

Remove Fear from Buyers. Fear has been considered as the most important emotion in a purchase decision. Why? As humans, we have tendencies to resist buying products or signing up for services because it scares us to make wrong choices and lose money in the process.

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