Link Building Practices You Should Stop Doing

Link building has been considered one of the most consistent and reliable strategies in improving search rankings; and like most online marketing techniques, it is a reliable way to attract traffic to a website. This is true since the beginning of the SEO industry.

However, there are weird, crazy myths about link building in SEO Orange County that are still practiced but are best stopped. Here are a few:

  1. The first thing to remember is to never get links from sites with a moderate or a lower domain authority than your own ( Domain Authority is a machine learning system, and it takes and looks at all the site’s metrics). While it is easy to get spammy links from low-quality websites, they don’t get many good backlinks and is considered to have low DA. There are lots of high-quality sites that have low DA, though, and a link from such a site could be precious.
  2. Next would be not to get links from any directories because Google will penalize not just those directories, but most of the sites whose link profiles come massively from those types of domains.
  3. Talking about the penalty, don’t acquire links too fast or you’ll get penalized. By doing gray hat/black hat link building, link buying, or even link swapping schemes within your networks, will surely make you trip over on some of Google’s filters.  So make sure your links are from real sites that way you need not worry about its pace.
  4. Don’t link out to other websites otherwise your web visitors and Google would think that the external link you’re linking out is more important than the information you impart on your site.

Reasons Why You Need to Invest in Citations Building

At first glimpse, local links and local citations might appear unnecessary for non-local websites.However, on a closer look, there are strong underlying benefits in gaining those local votes of confidence that could prove invaluable for everyone

A local citation in SEO Orange County just means your company is mentioned on other websites and places found on the Internet. It can come in various forms and should include the name of the business, address, and phone numberIf it does not contain all three of these, it may be regarded to as a partial citation.

There are several more obvious reasons why a local business, with an online presence, would want to invest in location citations and links.

Boosts maps visibility. With more than 500  million active website online users, your new web map is fighting for attention in a vast ocean of content. Known to many, search engines are the maps of the internet. Without them, online users are completely lost.

Boosts local rankings. “Search” is still one if not the most important traffic channels for local businesses. Once Google grasps that your web map exists, it needs to figure out which search engine results page to place it (SERPs).

Therefore,  it does analyze the text on the web page to try and figure out what the page is all about. Then, it places more importance on words and phrases which are your keywords on search engines.

For example, if your map is a whiskey shop in Scotland, you want to make sure that the word Whiskey, Whiskey Shop or Scotland are featured prominently on your page so that the search engines know they are important.

 

Read more here: http://www.drivetrafficmedia.com/reasons-why-you-need-to-invest-in-citations-building/

SEO or SEM?

Whether your goal is to increase your search engine visibility by getting more paid traffic (Paid search advertising) or free traffic (SEO), both will benefit if Search Engine Marketing (SEM) or widely known as Search Marketing is used.

Although there are four different categories of Internet Marketing that you can use to increase web site’s traffic i.e. Search Engine Marketing, Social Media, Mobile Markets, and Mobile, SEO Orange County and SEM are most effective when it comes to ranking your website. We will discuss the difference between SEO and SEM here.

SEO vs. SEM

Search Engine Optimization

  1. Search Engine Optimization (SEO) is a subset of your Search Engine Marketing (SEM).
  2. SEO focuses on optimizing your website to improve better search engine rankings based on the relevance of the search terms on online searches.
  3. A good SEO approach involves good content for your website; drive more free traffic to your website to gain more customers and make sales.

Search Engine Marketing

  1. SEM involves other methods to get more visibility like Pay-Per-Click (PPC) advertising to serve millions of online users daily.
  2. SEM helps you target users of search engines through paid traffic or links.
  3. Clicks on a website from search results or an ad will more likely convert making SEM more valuable than any other sources.