A proven and tested technique for most businesses that succeed with SEO Orange County did very well on these two:
They have identified SEO techniques that get them results; and second, they put 100% of their resources into executing and scaling those technologies.
In reality, search engine optimization can be accomplished in a good, wholesome, fair and right way. However, SEO can be accomplished in a downright naughty way of business.
The BLACK hat SEO techniques has the following characteristics:
It makes use of hidden content- a hidden content that comes in many appearances. It makes use of contents stuffed with keywords that will not be visible to the end user of the site but are programmed on the website.
Meta Keyword Stuffing. It is used to inform search engines of the content on the page. These reside between the head or the tag of a page. When this is done incorrectly, i.e., you stuff it with the keywords you want to rank in but the content does not talk about it, it will tell Google and other search engines that you are just using it to improve your ranking. Thus, making your site a candidate for Google penalties. The proper use of Meta Keywords involves the use of a short list of words that inform search engines of the main focus of the page.