Social media and SEO, yes they go together like Batman and Robin!
Back then, SEO (Search Engine Optimization) is used to include just building links strictly- no objective, no strategy, and no fear of spam penalties. Analysts said the name of the game was quantity, and the site with the most links won.
As times changed, social media evidently became more important than ever. Here are some reasons why you need to include social media in your SEO Los Angeles strategy: http://www.seolosangelescity.com/seo-social-need-mixed/