Common SEO Misconceptions

Often thought as a dark and mystical art, SEO has been around since Google rocked the Search Engine world years ago but remained in constant flux since the beginning.

Let us take a look at some misconceptions that have emerged about how we operate the search engines. We named two broad categories and considered it to be damaging in its way. First is about what SEO is, and it’s usage.

* a strategy for spammers and scammers that use black hat tactics to manipulate Google rankings

* is expensive and unpredictable hence ROI cannot be measured

* a temporary plan or only a fad and not advised for long term goals

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