Videos are very beneficial to content marketing strategies. According to Cisco, about 70% of consumer Internet traffic is the result of video content. Creating video content could potentially lead to a higher engagement from customers.
Video content which is SEO-driven is very important because when people visit sites, they often look on the website pages for videos. Videos tend to be condensed, and many people respond better to visuals so make sure that proper keywords are included in your video description or title.