How does backlinking help your SEO efforts? First off, let us define what a backlink is. A backlink is a given web tool or a link from another website back to a particular web resource. A web resource may be a web page,web directory or a website. In other words, backlinks are links that are pointed back to your website.
A number and sources of backlinks for a website are part of Google’s PageRank methods in order to calculate how essential and important the page or website is. The PageRank result, in turn, is one of the changes that Google Search uses to establish how high a website should go in search results.