Social Media the likes of Facebook should be considered as the main ingredient of any marketing strategy. Aside from the fact that it is free, it has been proven to bring bigger profits.
It is recommended to optimize the Facebook Business Page correctly. This isn’t just about launching campaigns but it is about customers’ spreading the word for you. Using the right keyword(s) on your social media accounts much like how you use it on your SEO campaign will definitely give you better results in Facebook marketing and website traffic.