Facebook Community Versus Facebook Pages


Facebook’s primary purpose is to connect or help people make connections- may it be with friends from other places whom you have contact or lost contact with, communities, organizations and anything and everything you care about.

One feature that reflects the social media platform’s principle of “making connections” is called a Community page. Community pages are often created for a group of people with common interests on topics and experiences and let’s them connect to other people sharing the same interest on these topics or experiences.

Read more here: http://www.drivetrafficmedia.com/facebook-community-versus-facebook-pages/



Hashtags on Social Media


What is a Hashtag?

Hashtags are popular on social media especially on Facebook and Twitter. It is usually a single word or phrase used to amplify the meaning, theme or topic being discussed in a post. It should not have spaces between words and other special characters like punctuation mark or symbols cannot be used. Although you can use numbers, you should have at least one letter.


The # (pound/number sign) Symbol

The hash, pound or number sign is being used to highlight a keyword, In other countries in Europe this is called a hash sign.

The hash is normally written at the end of the sentence. Read more here: http://www.drivetrafficmedia.com/hashtags-on-social-media/

SEO Strategies to Combat Google’s Lay-out and Improve Organic Ranking

Do you know why Google changed the lay-out of SERPs, removed ads on the right side and reduced the number of displayed ads? An eye-mapping study conducted last year showed that people who have previously viewed search results in an “F” pattern are now doing it vertically and skipping the right side. The study also revealed that viewers or searchers are scanning pages from 14-15 seconds before and are averaging to only 8-9 seconds now. The change in the lay-out has also something to do with Google’s gravitation as a mobile search engine as ads on the right side of the page are not visible on mobile devices.

Since the lay-out can’t be changed, maintaining a solid SEO strategy is the only defense we can do to stay on the SERPs organically. Below are some of the tips that we can do to adapt and maintain our presence in the “Holy Grail’ of organic rankings: http://www.drivetrafficmedia.com/seo-strategies-to-combat-googles-lay-out-and-improve-organic-ranking/


How To Handle Negative Social Media Reviews


Negative reviews are typically one of those nightmare scenarios for most business owners and entrepreneurs especially here in Orange County as these can adversely impact and can drive your listings down on the consumer review sites, thus making your business harder to find.

Nobody wants a negative review yet it is out of our control.What can we do? Here’s some effective ways to deal with negative social media reviews:

5 Essential Tips In Hiring An SEO Company


Why is my website not showing on the first page search results of Google, Bing or Yahoo? The answer is, your potential target audience is not aware that you exist, hence, if they cannot find you they are finding your competitors. The result? you are missing out on valuable leads and customers. So here we have come up with 5 Essential and Helpful  Tips you may need to consider in hiring an SEO company especially here in Orange County : http://www.drivetrafficmedia.com/5-essential-tips-in-hiring-an-seo-company/

Say No to Cart Abandonment On Your E-Commerce Website!


E-commerce sites are popular nowadays as shopping online from the customers’ mobile devices make it easy to choose the products they want and add it to their shopping carts. However, there are challenges by which e-commerce sites need to face, i.e. customers abandoning their shopping carts and thus the potential of sales. What’s the underlying cause? A poor website design. Let’s take a look at the factors below: