Everyone agrees that Emojis are the next massive phenomenon on the biggest social media platform, Facebook. Mark Zuckerberg first announced this development last October and in the next few weeks, we can all start expressing our ‘likes’ in various ways through the six emojis that Facebook will add These are collectively known as Facebook “Reactions” and you will all see reactions like : angry, sad, wow, haha, yay and love.The upcoming icons will add not only excitement to users but also enhance creativity the way people communicate and express their emotions. Read more here: http://www.drivetrafficmedia.com/facebooks-new-emojis-more-than-the-usual-like/
Social media platforms allow people, especially businesses, to interact, engage, listen or collaborate with people but in the age where social media platforms and venues are increasing, social media management becomes a time-consuming and laborious process. Before we go any further, let us differentiate social media marketing from social media management; and as an Orange County business owner, it is important to know the difference so as you understand what you are getting if in case you sign up for any of these social media packages. Read more here: http://www.drivetrafficmedia.com/why-would-your-orangecounty-business-care-for-social-media-management/
Facebook never ceases to build new features and also improve existing ones that are already in place to make the top social media platform better. On personal Facebook pages, features like Nearby Friends – which helps you determine which of your friends are nearby that way you can meet up with them for lunch or a movie, A Look Back which tells you the highlights of your Facebook experiences since you joined, Trending which tells you the relevant stories worldwide by which you can participate in, and so many other features that makes the daily 1.01 billion users sign in and use the platform.
In the business world, Facebook is unanimously the top marketing and advertising platform too and looking at all the statistics, there’s no reason to doubt its supremacy this year either. That could be the reason why Facebook is emerging as a customer service tool for businesses and a platform for social commerce too. What changes do we expect this year? How do your Orange County business plan to make use of it?
Communication with your customers is important, and with e-commerce sites, doubly so as a great service prompts buyers to buy and spend more. In the next couple (or so) months, we are expecting to see Business on Messenger (although the existing messenger service is still available now) which will let you communicate with your e-commerce customers. Some e-commerce developers are already creating apps that will let you interact with your customers via Facebook.
Local Business Directory
The local business directory will allow customers to view businesses that have the best reviews or ratings in Facebook thus giving more opportunities to businesses and at the same time making the platform more useful to users. The difference with Yelp? You’ll see reviews written by friends and friends of friends instead of ratings and reviews uploaded by strangers.
What do this mean for Your Business?
In order to drive a better customer service and encourage friends on your Facebook business page to write a review for your business, owners are encouraged to:
- Answer messages and respond to questions in a timely manner. When your business page has a repsonse rate of 90% and a response time of 5 minutes, facebook will award your page with “the very responsive to messages” badge.
- Request testimonials and reviews from your clients who happen to be your friends on Facebook too.
Remember that social is the new SEO and the better your customer service or engagement is on this social media platform, the more ‘Likes’ you’ll get, the more followers you’ll acquire which will increase your organic search ranking here in Orange County and your post reach too.
Need help with your e-commerce social media accounts? Call us at (949) 800-6990 and receive free online reports for your Orange County business.
With today’s generation, it is better to speak on the phone rather than type something in as average typist can generally encode 50 to 80 WPM, and even the advanced typist can sometimes type only above 120 WPM. These numbers, of course, represent a scenario where the typist is sitting behind a desk or a work space. What about for the people on-the-go? This is where voice search comes in. How does it affect SEO strategies today? How would companies, especially in Orange County, stay ranked?
With Google Now, Siri and Cortana offering voice search on smartphones, newer generations are offered better options of communicating more efficiently. Even Northstar Research’s study indicated that among teenagers, 55 percent use voice search everyday and 56 percent of adults use voice search everyday too. Why the rise?
Last year was considered the year of mobile as 87 percent of the world’s population own smartphones. Because of this, there is also an increasing demand for mobile searches rather than traditional searches which are done on laptop and desktop computers.
Imagine looking for the best restaurant to dine here in Orange County while you’re already driving or you’re trying to meet a project deadline which you don’t have a clue of. Voice searches can greatly help you on these instances to multi-task and speed things up, plus the convenience of not having to waste energy in typing while doing so.
How Voice Search Affects SEO Strategies
Forget about the stiff, traditional way of searching on Google. Whereas we use the shortest keywords before, voice searches paves the way for a more natural, free-form searches often associated with natural conversations as it answers the “who, what, where, why” type of queries.
And since voice searches are conversational in nature, it follows that keyword stuffing on websites won’t work anymore. Instead, content that answers the four questions mentioned above are the ones which will most likely rank than their competitors.
Borrowing Matt Cutts’ words: “It is definitely the case that if you have something coming in via voice, people are more likely to use natural language. They are less likely to use search operators and keywords and that sort of thing and that is a general trend that we see.”
How Do You Get your Website Voice Search-Ready?
- Start Implementing Long-Tail Keywords. The benefits were discussed here.
- Answer the “who, what, where, why” questions which you expect your customers to ask.
- Write naturally as this is how voice searches work best.
Although voice search is quite different, it does not deviate from SEO. It comes in line with search engines’ purpose to render queries more user-friendly in a fast and easier way. Indeed, it is time to be more innovative with your SEO strategies to stay on the top rankings.
Need any help with SEO strategies and innovations that will bring more traffic to your Orange County website? Call us at (949) 800-6990 and talk to us today.
How Voice Search is Changing SEO, Michael Peggs, Huffington Post
How Voice Search is Changing SEO, John Lincoln, Search Engine Journal
We all know that social media and SEO cannot be separated. While SEO provides you with content that viewers will find useful and relevant to your industry, social media will provide you engagement and the means to distribute or share those content. However, the big question is, how will your SEO content reach the right audience when you don’t have a social media following here in Orange County? And worse, nobody engages with your social media accounts?
Growing your audience or followers is a slow and rigorous process but when done consistently, it will help your overall ranking. Remember though that Google has a way of determining the quality of your followers so if you’re thinking of buying followers for the sake of obtaining instant popularity, it wouldn’t do much for your rankings. Everything has to be done organically.
So the big question is, how can you increase your following for your SEO content to reach a large audience?
- Optimize your Social Media Bio, Posts or Description for Search. Neil Patel pointed out that social media is the new SEO and if you optimize these with right keywords, hashtags for description, or blog content with the right keywords, it will go a long way to increase your ranking and your following. How? Take this as an example. If you’re new in Twitter and your business is in Orange County, typically, you search for followers who are in Orange County. With Twitter’s search field, you can add following by typing in your focus area and the industry you want to build a following (i.e., if you’re a dentist in orange county, you search for keywords and hashtags that has the words “orange county, teeth, dental, dentist, dental check up, etc” and start following those accounts. In turn, those who search for “dentist orange county” can easily see you if your social media description fits want they want to follow or if they find the content you post as relevant to want they are looking for.
Here’s a few facts worth pondering about:
- Twitter handles 19 billion searches per month as of 2010.
- Facebook has over 1 Billion daily searches on the same year.
- There’s over 3.7 million search queries done on Youtube as of March 2010.
Just think of how many search and queries are done now that there are additions to the accounts created on each of these platforms.
- Build and Increase your Inbound Links. Inbound links are crucial to increase the time users spend on your website. So how does this help increase your social media following? When you post relevant and unique content on your social media, it attracts bloggers and social media influencers to link back to your post; and when they do, they share it to their own following thus increasing not just inbound links but your own audience and eventually their followers becomes yours too.
- Engage and start conversations. In communicating comes liking and in liking comes following. This is how social media accounts are recognized. Useful comments made on blogs and replying to inquiries make people think that your company and brand is real thus increasing organic followers which is favored by search engines like Google.
- Never forget other search engines like Bing. Unlike Google, which changed their stance on the influence of social signals to SEO, Bing never changed their stand and I quote them through Danny Sullivan of Search Engine Land’s interview:
“We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.”
And Bing also value links being shared commonly on social media accounts:
“We can tell if something is of quality on Facebook by leveraging Twitter. If the same link is shared in both places, it’s more likely to be legitimate.”
So to build additional following on the second largest search engine, optimize your business on Bing too!
The entire purpose of the web is to build relationships, share ideas and foster relationships- in short, it serves a social purpose and SEO does the same! With it’s implementation of UI metrics, it aims to make the web a useful, relevant and user-friendly place thus one cannot do without the other.