Functional websites require constant updates due to the fact that we’d need to adapt to the frequent changes on the Internet. Slack off a bit and you’ll see your website dive steeply to the bottom of the search results pages.
At first glance, everything may seem okay. But if you’ll look very closely, there could be telltale signs you’ll already need to revamp your site.
Here are some things you should watch out:
High bounce rate
When examining the web analytics, don’t forget to check the bounce rate. This is the rate at which your online visitors are leaving your site. If bounce rate is high, this may be because your site loads extremely slow, experiences technical errors, and offers poor user experience.
Therefore, your website should be coherent and easy to navigate for the average user.
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