Remarketing: What Is It and How Does it Work?

Customers are very important such that the success of a business depends largely on them. If you own a business, it just makes sense to find more strategies that would get you more visitors in your physical store or, perhaps, drive more traffic online.

The next question will be, “How do you attract new customers?”

In this article, we’ll focus on one of the most effective sales and advertising strategy used by businesses today. It’s called remarketing.

What is remarketing?

In a nutshell, remarketing is a technique that several online businesses use to connect or to maintain contact with customers who have expressed interest in their business. For example, customers, who have previously visited a pet shop’s website, will continue seeing the pet shop’s ads even after they’ve left the site.

How does remarketing work?

Once a customer opens a company’s website, his browser will acquire a small piece of information called cookie. The cookie ID is added to the company’s remarketing list. Depending on the criteria created by the company, this remarketing cookie makes browsers display a company’s ads more frequently.

Before a remarketing campaign becomes active, a minimum number of 100 cookie ids on each remarketing list should be met.

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Get Your Content Noticed: Repurposing Strategies That Work

What could be more exciting than to grab the huge opportunity to reach your customers regardless of where they are right now through online marketing?

 

How, you may ask. Simple! Bring them back to your site in the form of massive traffic and sales! The Internet changes every second and now is the chance to maximize your content marketing through the implementation of content repurposing strategies on various social media platforms.

 

What does repurposing content mean? It means you have to reinvent your content (neither reuse nor recycle an old piece of content) but maintain the integrity of the original one. Repurposing content has to be useful, creative, and compelling.

 

Why Is It Important to Repurpose Content? As a busy business owner, why would you spend too much time writing an entirely new content? Content repurposing is good for SEO…it allows you to imagine, use new ideas and unlimited marketing strategies with your most favorite content, present it with a different style and spring it into action to get more sales. Attract and encourage target audience using multiple mediums, and increase customer retention as you spread your message in different formats where they most engage.

 

How Do You Repurpose Content?

  1. Repurpose Your Most Popular Written Content

So, which content is worth repurposing? Take a look at your previous post and determine the most traffic it brought in over the last year. Replace old facts and remove irrelevant information. Update examples and review related links before sharing your newly repurpose content multiple times on various marketing channels like Facebook or Twitter.

How to Get the Most Out of Internal Links

How to Get the Most Out of Internal Links

Internal links are hyperlinks that connect a webpage to another page on the same website. They’re essential such that they can help improve a website’s SEO and user experience. All you need is a regular audit from a reputable SEO company to make sure your internal links can be crawled or can take advantage of the SEO value of other hyperlinks.

Here, we’ll show you the real value of internal links and briefly explain their importance in your marketing initiatives.

User experience

A good interlinking structure offers a functional navigation bar and a drop down menu which has links to relevant topics. They’re designed to satisfy user intent and encourage SEO-rich website interaction. The goal is to make the visitor stay on your site for a long time with the hope that he or she will complete a sale.

(Click on the link below to read the entire article:)

https://www.drivetrafficmedia.com/how-to-get-the-most-out-of-internal-links/

 

Effective Ways To Manage Your Business’ Online Reputation

Managing a business about a decade ago is quite different as to how it’s being done now. Before, you can easily make up to your customer’s dissatisfaction by either talking to them personally or via the phone. But now, customers can leave reviews online for the entire world to see which can easily put your company’s name in jeopardy.

With the emergence of social media, it’s never easy to keep your business spotless. This means you have to double your efforts and make sure people only have the good things to say about your business.

We want to make sure you’ll be alright so here are a few things you can do to repair or strengthen your online reputation:

Don’t ever argue with a customer online

This is almost a no-brainer. Sad to say, it’s really easy to see yourself or your staff arguing with a difficult customer. Whether or not your customer is wrong, always make them feel special. Don’t let negative emotions take over you. If you’re too mad that you need to walk away from your keyboard, do so.

Identify negative content and attempt to remove them

An independent marketing research has found out that company owners, who have negative feedback on the first page of search results pages, are at risk of losing about 20% of their business. What’s worse is their losses get even higher as they receive more negative reviews. Therefore, it’s a must to deal with negative feedback. At times, you may need to use your customer service skills in appealing to a customer to remove his or her bad review. If this attempt is unsuccessful, then you have no choice but to bury the negative reviews with positive ones.

Also make a name for yourself, not just for your business

Without a doubt, taking care of your business reputation is essential. However, do take note that your work doesn’t end inside the premise of your company. Wherever you go, maintain a good public profile that matches your business philosophy. Be consistent across the board.

Digital Marketing Concepts That Can Elevate Your Business

For a marketing program to work, it should include special ingredients such as good strategies, realistic goals, and a wisely targeted audience. You need not be a marketing guru to become successful. You simply have to listen to the voice of the experts and not take for granted the opinions of your customers.

Here are some ways you can elevate your Internet marketingprograms:

Make the most out of the misfit advantage

Don’t be afraid to explore new things and unleash your creative side. A lot of times, it’s the misfit that gets noticed more easily. Show the world what you’ve got.

Supercharge by doing less

A huge majority of visitors online don’t spend much time on websites. You, therefore, need to come up with some short, yet high-quality article, video, or infographics. That way, the chance your readers will get back to your site will be a lot higher.

Engage your community

It’s very easy to overwhelm customers with tons of information. You can establish trust in advertising by asking them to participate in marketing campaigns. Engage your readers by posting content that’s fun, educational, and creative.

Improve customer experience by being authentic

There are two things that effectively connect customers to brands: purpose and authenticity. Enhance customer experience by organizing your insights based on their questions, actions, and feelings. Also, invest in your brand so it can make a human influence.

Signs It’s About Time to Redesign Your Website

Web Design Software Media Www And Website Design Responsive Web

Functional websites require constant updates due to the fact that we’d need to adapt to the frequent changes on the Internet. Slack off a bit and you’ll see your website dive steeply to the bottom of the search results pages.

At first glance, everything may seem okay. But if you’ll look very closely, there could be telltale signs you’ll already need to revamp your site.

Here are some things you should watch out:

High bounce rate

When examining the web analytics, don’t forget to check the bounce rate. This is the rate at which your online visitors are leaving your site. If bounce rate is high, this may be because your site loads extremely slow, experiences technical errors, and offers poor user experience.

Therefore, your website should be coherent and easy to navigate for the average user.

(Click on the link below to read the entire article:)

https://www.drivetrafficmedia.com/signs-its-time-to-redesign-a-website/